SERVING FRESH ONLY for
SERGIO'S
/Management
/Graphics
BACKGROUND
In 2024, my team and I won the Parramatta Local Business Award for Outstanding Bakery/Cake Business. I managed a team of 10 front-of-house staff and baristas, overseeing training, scheduling, and customer relations. Additionally, I worked as the graphic designer and photographer, creating posters, menus, promotional materials, and packaging to strengthen our brand and drive customer engagement.
SCOPE
Management
Branding
Graphic Design
My Roles
Manager
PHOTOGRAPHER
GRAPHIC DESIGNER
ORGANIZATION
Sergio's Cake Shop
SERVING FRESH ONLY for
SERGIO'S
/Management /Graphics /Layout
BACKGROUND
In 2024, my team and I won the Parramatta Local Business Award for Outstanding Bakery/Cake Business. I managed a team of 10 front-of-house staff and baristas, overseeing training, scheduling, and customer relations. Additionally, I worked as the graphic designer and photographer, creating posters, menus, promotional materials, and packaging to strengthen our brand and drive customer engagement.
SCOPE
Management
Branding
Graphic Design
My Roles
Manager
PHOTOGRAPHER
GRAPHIC DESIGNER
ORGANIZATION
Sergio's Cake Shop
First year at work!
I'm smiling behind the mask ((:
Last year at work:
Grateful to the family I got to meet and build here!
Menu Designs
I designed new menus and internal documents covering FAQs, ordering guides, customisation guides, service guides, and even cake slice “anatomies,” making information clear, consistent, and easy for staff and customers to navigate.
Menu Designs
I designed new menus and internal documents covering FAQs, ordering guides, customisation guides, service guides, and even cake slice “anatomies,” making information clear, consistent, and easy for staff and customers to navigate.
Instagram Stories
I worked closely with my team and management to coordinate promotions, social media posts, loyalty programs, and seasonal specials. Here are some of the graphics I designed for the Instagram stories.
Instagram
Stories
I worked closely with my team and management to coordinate promotions, social media posts, loyalty programs, and seasonal specials. Here are some of the graphics I designed for the Instagram stories.
Instagram
Stories
Packaging
Designs
I designed sleek on-brand packaging from special edition pastry boxes, cake boxes, coffee cups, and coffee pods. I used Adobe InDesign and ProCreate to do this.
Packaging
Designs
I designed sleek on-brand packaging from special edition pastry boxes, cake boxes, coffee cups, and coffee pods. I used Adobe InDesign and ProCreate to do this.
"Somehow I
Manage."
- Michael G. Scott
From the threat of shutdown during the pandemic lockdown to locking this down! It definitely was not easy and smooth but somehow I managed with my lovely bosses and team!
Last year at work:
Grateful to the family I got to meet and build here!
First year at work!
I'm smiling behind the mask ((:
"Somehow I
Manage."
- Michael G. Scott
From the threat of shutdown during the pandemic lockdown to locking this down! It definitely was not easy and smooth but somehow I managed with my lovely bosses and team!